The proactive approach to build your mentality
This program is designed to help you build the best version of yourself with characteristics that are proven to sprout success.
"We’re here to develop great athletes—and even better people." — Jeff Lerg
Success is built on the habits you repeat.
We teach the daily behaviors and habits that turn potential into high-level performance—both on and off the ice. Stop guessing what it takes to succeed. Build the systems, routines, and habits that elite athletes use every day.
Become the athlete—and person—you’re meant to be.
We help athletes build a champion’s identity that guides them for years, giving them direction, resilience, and purpose. This isn't about one game or one season. It’s about becoming the kind of athlete others look up to.
Stronger Mind. Stronger Game.
We help athletes develop unshakeable confidence—so pressure stops breaking them and starts bringing out their best. Learn how to quiet the noise, trust your training, and play with the kind of confidence that every coach notices.
Our Mission
We exist to guide young athletes toward their highest potential—mentally, physically, and personally. Sports aren’t just about competition; they’re a training ground for life. Our purpose is to empower teenagers with the mindset, habits, and identity that will carry them through every stage of their athletic journey.
Jeff Lerg
Founder
Chris Palmer
Mental Performance Coach
COMMIT TO 20 MINUTES A WEEK
Yes, 20 minutes! We understand you have a busy schedule, that's why this program is straight to the point with no guesswork.
What's Included?
You are your own character, in athletics and in life — by learning and enhancing the intangible tools that will help you reach your peak in athletic performance, we will guide you in developing the qualities needed to excel beyond athletics.
Build how to think with confidence, act with discipline, and grow with intention.
Dynamic Recorded Video Lessons
These modules include guidance from mentoring expert, Jeff Lerg and mental performance coach, Chris Palmer.
14-Week Guided Curriculum
A roadmap to building a successful mentality! This program fosters successful traits in athletics and beyond — including videos with quizzes and a timed programmatic release of each topic.
Let's Test Your Progress!
We have added in quizzes not to test you but, to reiterate the lessons provided in the videos. These are meant to set you up for success and hammer home the actionable steps to build your mentality.
