Privacy Policy

Effective Date: March 11, 2026

1. Introduction and Scope of the Privacy Framework

Goalie Mentors, operating in strategic integration with Future Pro USA and Lerg Inc. (hereinafter referred to collectively as "the Company," "the Organization," or "the Entity"), places the highest operational priority on the protection, cryptographic security, and ethical processing of consumer data. The Entity operates the digital domain located at www.goaliementors.com (hereinafter "the Website") and provides specialized ice hockey goaltending instruction, comprehensive summer evaluation camps, virtual mentorship programs, and the distribution of proprietary athletic apparel.

This comprehensive Privacy Policy exhaustively details the methodologies, technical protocols, and legal justifications governing the collection, utilization, storage, and eventual destruction of personally identifiable information (PII) and non-personally identifiable information (Non-PII) obtained from individuals interacting with the Website (hereinafter "the User" or "Users").

2. Exhaustive Categorization of Information Collected

The Organization systemically harvests necessary operational data through a combination of voluntary user submission and automated technical telemetry to facilitate service delivery, coordinate complex athletic mentorship scheduling, and ensure continuous compliance monitoring.

Voluntarily Submitted User Information: When Users actively engage with the Website’s contact interfaces, camp registration portals, or virtual mentorship application forms, the Entity collects specific elements of PII required for operational fulfillment. This data matrix includes the User's full legal name, active electronic mail (email) address, mobile telephone number, and highly specific athletic affiliations. We also explicitly collect customer data on any orders placed in our online store, subscriptions to our 12-month Mentorship Program, in-person camps and clinics, and participation in our exclusive online GoHighLevel Community.
Telecommunications and SMS Opt-In Consent Telemetry: Users visit the Lerg Inc. website https://www.goaliementors.com/ and engage with our chat widget. Users may voluntarily provide their mobile number and select the marketing consent checkbox to agree to receive promotional text messages from Lerg Inc. Marketing consent is not bundled with transactional consent and is not shared with third parties. In absolute adherence to A2P 10DLC compliance standards and the Federal Communications Commission's One-to-One Consent Requirement, the Entity explicitly collects and permanently logs records of the precise consent provided by the User.
Automatically Processed System Information: The digital infrastructure hosting the Website continuously and automatically captures technical telemetry to ensure network security and optimize the user interface.

3. Cookies, Tracking Technologies, Meta, and Google Analytics

The Website utilizes cookies, web beacons, and similar tracking technologies to enhance user experience, analyze site traffic, and understand user behavior. We utilize tracking pixels and data infrastructure to house data securely.

Google Analytics: The Organization utilizes Google Analytics, a web analytics service provided by Google LLC, to track and report website traffic. Google Analytics utilizes cookies to collect non-personally identifiable telemetry such as IP addresses, browser types, and usage patterns. We use this data to optimize our Website's performance. Users may prevent their data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on.
Meta (Facebook) Pixel: In addition to Google Analytics, we utilize Meta tracking tools and cookies to house data, measure the effectiveness of our advertising, and understand the actions users take on our Website.
Cookie Management: Users have the right to accept or decline non-essential cookies through their browser settings. Declining cookies may limit certain functionalities of the Website.

4. Authorized Utilization of Collected Data

The Organization strictly restricts the application of collected data to specific, predetermined, and legitimate business purposes directly correlated to the provision of elite goaltending mentorship, athletic development programs, and responsive customer support.

Operational vs. Marketing Communication: Our primary operational process is to utilize your contact information (email and phone number) to communicate necessary transactional updates regarding store orders, camps, clinics, and subscriptions. However, if explicit consent is allowed and provided, we will also use this data to market our services and offerings.
Email Marketing: We utilize email marketing as a constant, ongoing mechanism to deliver newsletters, program updates, and promotional content to users who have provided their email addresses.
SMS Marketing Communications: Lerg Inc. sends promotional and marketing messages to users who explicitly consent via a separate, optional marketing checkbox within the website https://www.goaliementors.com/ chat widget. Messages may include special offers, discounts, event promotions, and service announcements. Marketing messages are only sent after express written consent is provided and are not combined with transactional consent.
Media and Image Use: By registering youth participants (under 18) for camps or in-person services, parents/guardians acknowledge and permit the Organization to use images and recorded material of the participants for ongoing marketing and promotional purposes.

5. Strict Prohibition on Third-Party Data Sharing

The Organization maintains an absolute, unwavering, and legally binding prohibition on the monetization, dissemination, distribution, or unauthorized sharing of personal data with external entities, data brokers, or affiliated marketing networks. In strict, unyielding accordance with telecommunications regulations, carrier network policies, and A2P 10DLC compliance mandates, the Organization enforces the following policy verbatim: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

6. International Users, Data Transfers, and European/Canadian Rights

The Organization operates out of the United States. If a User is accessing the Website from the European Economic Area (EEA), the United Kingdom (UK), or Canada, their data will be transferred to, processed, and stored in the United States.

GDPR (European Users): The Organization relies on the following legal bases to process personal data: (a) explicit consent (e.g., for SMS marketing and analytics cookies); (b) contractual necessity (e.g., fulfilling camp registrations); and (c) legitimate business interests (e.g., securing the Website). European users have the right to request access to, rectification of, or erasure of their personal data; the right to restrict or object to processing; and the right to data portability.
PIPEDA (Canadian Users): In accordance with Canadian federal law, Canadian users have the right to access their personal information, request corrections to inaccurate data, and withdraw consent for further processing or marketing communications at any time.

7. User Rights, Data Autonomy, and Deletion Mechanics

Users interacting with the Organization maintain sovereign digital control over their personal data footprints. Users may demand the immediate and permanent deletion of their personal information from the Organization's active CRM systems and telecommunications routing platforms by submitting a formal request to the corporate privacy contact. Crucially, Users maintain the ability to opt-out of all future telecommunications and SMS messaging instantaneously by replying with the keyword "STOP" to any received message.

8. Corporate Contact Information

For privacy inquiries, GDPR/PIPEDA data requests, or to exercise your rights, please contact:

Goalie Mentors / Future Pro USA / Lerg Inc.

28620 Forest Ridge Dr. Farmington Hills, MI 48331 United States

jeff@goaliementors.com

+1 (734) 212-2734